Phil Schiller watched it, then sent the following email to Steve Jobs, Eddy Cue, and Greg Joswiak:
I just watched a new Amazon Kindle app ad on TV.
It starts with a woman using an iPhone and buying and reading books with the Kindle app. The woman then switches to an Android phone and still can read all her books. While the primary message is that there are Kindle apps on lots of mobile devices, the secondary message that can’t be missed is that it is easy to switch from iPhone to Android.